Twix and advertising agency BBDO have released a hysterical video campaign recently.
The campaign explains, why did it take so long to introduce Twix Bites. Apparently, the idea was already born in the 90’s, but various circumstance prevented the realization. The first video features a maniac, who destroys his colleague’s computer with Twix Bites idea because allegedly computers are ominous machines, that will end up destroying humane race.